For making full use of the exhibition to boost advertising HL brand and its products, exhibitor well-prepared for showing samples and related publicity material. During the exhibition, totally twenty-six new customers visited HL’s booth, and all were from Russia. By talking with the customers, exhibitor got known that because of currency devaluation in Russia, moreover, imposing high volume anti-dumpling tariff if the bearings imported from China, it becomes too difficult for most enterprises to import bearings from Chinese companies. For that reason, they turn to purchase bearings locally, or seek for much cheaper products to ensure importers’ normal profits. By exhibitor’s introduction, many customers supported HL’s “Quality Year” activity which aimed to improve HL bearings’ quality and asked all workers to contribute to products’ quality. “Quality Year” activity made customers has a profound understanding of HL, and expected the new business opportunity to cooperate with HL Company in the future.